Google Ads
Google Ads — Overall Performance
Spend
$71.63
Impressions
19,930
Conversions
0
Cost / Conversion
$0.00
Google Ads
Google Ads — Campaign Breakdown
| Campaign | Status | Budget | Impr. | Int. Rate | Conv. | Cost/Conv. | Cost |
|---|---|---|---|---|---|---|---|
| Search | Teachertainment... | Eligible | $6.00 | 896 | 3.91% | 0 | $0.00 | $17.67 |
| Store | PMax | Eligible | $6.00 | 365 | 10.41% | 0 | $0.00 | $6.05 |
| Search | CUE 2026 | Pal... | Deleted | $20.00 | 0 | 0% | 0 | $0.00 | $0.00 |
| PMAX | Parents | Paused | $2.00 | 489 | 3.68% | 0 | $0.00 | $17.22 |
| PMAX | Teachers | Paused | $2.00 | 1 | 0% | 0 | $0.00 | $0.00 |
| Search | Parents | Paused | $2.00 | 101 | 6.93% | 0 | $0.00 | $17.14 |
| TOTAL | 1,852 | 0 | $0.00 | $58.08 |
* Note: Total campaign impressions (1,852) differ from overall account impressions (19,930) which includes Display/Network placements.
Google Ads
Google Ads — Keyword Performance
| Keyword | Impressions | Clicks | CTR | Conv. | Avg. CPC | Cost |
|---|---|---|---|---|---|---|
| resources for teaching kids | 4,098 | 10 | 0.24% | 0 | $0.19 | $1.88 |
| learning through entertainment | 3,199 | 14 | 0.44% | 0 | $0.17 | $2.36 |
| instructional strategies | 1,705 | 4 | 0.23% | 0 | $0.14 | $0.57 |
| creative teaching resources | 1,394 | 15 | 1.08% | 0 | $0.21 | $3.18 |
| digital learning | 1,163 | 4 | 0.34% | 0 | $0.22 | $0.87 |
| education for all | 900 | 4 | 0.44% | 0 | $0.19 | $0.76 |
| interactive lessons for students | 836 | 1 | 0.12% | 0 | $0.16 | $0.16 |
Meta Ads — Overall Performance
Amount Spent
$330.92
Impressions
20,138
Website Purchases
24
Website Leads
13
On-Facebook Leads
0
Meta Ads — Campaign Breakdown
| Campaign | Impr. | CTR (All) | LP Views | Purchases | Leads | Spent |
|---|---|---|---|---|---|---|
| Store | Sales Campaign | Teachers | 9,688 | 4.57% | 229 | 18 | 9 | $140.50 |
| Store | Sales Campaign | Parents | 7,717 | 3.98% | 180 | 6 | 3 | $112.23 |
| Blog/Songs Traffic Campaign | 3,554 | 3.97% | 83 | 0 | 1 | $17.26 |
| School Services | Sales Campaign - [No exclusions] | 452 | 2.43% | 6 | 0 | 0 | $7.94 |
| Leads Campaign | Parents | 1,020 | 1.08% | 2 | 0 | 0 | $25.14 |
| Leads Campaign | Parents [Local] | 828 | 2.05% | 0 | 0 | 0 | $27.85 |
| TOTAL | 23,259 | 500 | 24 | 13 | $330.92 |
Top 2 Meta Ad Creatives
| Creative | Impr. | Link Clicks | CTR (All) | On-FB Leads | Purchases | Leads | Spent |
|---|---|---|---|---|---|---|---|
| Creative 1 (with character) | 9,372 | 262 | 4.64% | 0 | 18 | 9 | $135.26 |
| Creative 2 (product only) | 3,717 | 95 | 4.2% | 0 | 6 | 3 | $56.34 |
Email Campaign
Tony Awards Email — Design
Email Campaign
Tony Awards Email — Engagement Stats
Delivered
98.07%
Opened
30.82%
Clicked
3.67%
Email Campaign
Tony Awards Email — Link Clicks
| URL | Source | Total Clicks | Unique Clicks |
|---|---|---|---|
| broadway-kids-big-dreams-and-the-tony-awards-why-child-performers-continue-to-steal-the-show | Image | 44 | 25 |
| store/p/broadway-musicals-fast-finishers | Image | 43 | 24 |
| family-consultation | Text | 41 | 22 |
| k12-private-tutoring | Text | 40 | 22 |
| broadway-kids-big-dreams...#Broadway Shows | Image | 39 | 22 |
| store | Text | 6 | 6 |
| services-all | Text | 5 | 4 |
| teacher-referral-program | Text | 5 | 5 |
Social Media Posts
| Post | Status | Date | Platforms |
|---|---|---|---|
| Survivor Math Challenge Packet Mat... | Scheduled | Jun 5, 2026 | Instagram, Facebook |
| Women's History Month Activity Pa... | Published | Jun 4, 2026 | Instagram, Facebook |
| End of Year Memory Activity Book T... | Published | Jun 3, 2026 | Instagram, Facebook |
| Summer Activity Packet Keep the m... | Published | Jun 2, 2026 | Instagram, Facebook |
Website Analytics
Website Visits
Site Visits
4,091
Month-over-Month
+21%